[The 4 Types]

“In 1,000 parallel universes, you want to be wealthy in 999 of them. You don’t want to be wealthy in the 50 of them where you got lucky.” — Naval Ravikant

Use these 4 specific methods to engineer your own luck.


Dr. James Austin is a neurologist and author of a great book called Chase, Chance, and Creativity.

He’s best-known for his theory of the “4 kinds of luck.”

(It became virally popular with entrepreneurs and creators, thanks to blog posts by Mark Andreessen and Naval Ravikant).

Let’s dive in…


Type 1: Blind Luck

When most people think of luck, they’re usually referring to “blind luck.”

Pure chance. Fortune. Fate. (For example: where you were born, who your parents are, having good genes.)

This kind of luck is 100% out of your control.

But there are 3 other types that you can control. Seriously.

Here’s how to increase your “luck surface area.”

Type 2: Luck from Hustle

This luck comes from persistence, hard work, and a bias towards action (vs. overthinking).

Example: A salesperson emails hundreds of prospects so that a few will respond and buy.


  • Say yes to more things. Introduce yourself to new people. Set outreach quotas. Brainstorm tons of ideas before landing on one.

Type 3: Luck from Preparation

If you’re super experienced in a field, you’ll spot when a lucky break happens (far more quickly than anyone else does). Other people who aren’t as skilled won’t even see the opportunity.

Example: A venture capitalist invests early in a startup that becomes a unicorn.


  • Increase your knowledge, skill, and expertise in a field. The more experienced you are, the more likely you are to predict lucky breaks.

Type 4: Luck from Uniqueness

Ok, this is the hardest form of luck. Because you need to become world-class in a specific niche.

But once you establish that? Luck will start to find you.

Example: A podcast host becomes so well-known and respected that dream guests ask to be on the show.


  • Make your brand unique and grow a large audience. Keep refining your specific niche until you’re one of the best at it.


Blind luck might be out of your control. But the other three are up to you:

  1. Hustle to create opportunities.

  2. Deepen your expertise until you spot opportunities that others miss.

  3. Build a unique and valuable brand so opportunities seek YOU out.


Ready to take luck into your own hands? You can now book a private, 45-min coaching session with me. I’ve worked with aspiring creators, marketing agencies, authors, high-growth brands, and executives at Fortune 100 companies. Learn more and view my availability here (currently booking 2+ weeks out). 🔥

P.S. Sending a warm welcome to the 1,370+ who have joined since last week! Learn more about The Quiet Rich here. 🎉

Oh, one more thing. I recently found this awesome newsletter called 1440. It’s a 5-min email summary of the news. I used to get a TON of news notifications— now I just get one. 🙏 If you’re not already getting 1440, you’re missing out.