- The Quiet Rich
- Posts
- RICH IN LOYAL FANS
Welcome to The Quiet Rich, the newsletter that gives you a “rich life” and a “quiet mind.” Today, you’ll get the #1 tip I wish I knew before becoming a creator & entrepreneur. 😅 (It’s the secret to building your dream business.)
But first— very big thank you to our sponsor, Rev.
My close friends know I actually have a very bad memory. 😅 That’s why I like to transcribe the important conversations and meetings in my life. I’ve been enjoying VoiceHub by Rev. Its AI Assistant pulls the best takeaways from my transcripts. It’s so accurate (even in noisy environments), super secure, and works on-the-go.
Learn more and try it out at this link.
CONTEXT
In less than 2 years, I’ve grown from 1k - 600k followers across social media platforms. 👀 Here’s what I wish someone told me before I got started:
“To be a successful creator, you don’t need millions. You don’t need millions of dollars or millions of customers … or millions of fans.”
That’s the first line of an essay called “1,000 True Fans” by Kevin Kelly.
Here’s his point. To earn 6-figures as a creator? You just need a small and loyal audience.
THE 1,000 TRUE FANS METHOD
Ok, so what is a “true fan”?
Someone who will buy anything (and everything) you come out with. (A new product, book, a coaching session, a digital course, a live event, a private membership, etc.)
Kevin explains that there are 2 “requirements” for building true fans as an entrepreneur:
Products
To earn 6-figures, you must have enough products for each true fan to spend $100 per year.
1,000 fans x $100 = $100,000 per year
Maybe your money goals are higher than that? Simply adjust the $ amount that each fan spends (i.e., raise the price and/or the number of products you offer).
Distribution
Ideally, you’re able to reach your fans directly, so all of their $100 goes straight to you.
Meaning there’s no third-party distributor taking a cut (like a book publisher, studio, retailer, etc).
How? This is possible thanks to the power of the internet and social media. More on this later 😉
WHY IT WORKS
I always tell my private coaching clients— the goal is not to have as many LinkedIn followers as possible. The goal is to have the right LinkedIn followers (who are willing to invest in what you offer).
And here’s the cool thing.
No matter how ridiculously niche your interests are, there are at least 1,000 other people in the world with those same exact interests. Seriously.
Even if only 1 person in a million was interested in it (and that’s a really low bar lol), that’s still at least 8,000 people…
You don’t need to be a famous celebrity with 1M followers in order to earn a living as a creator. You don’t even need 100,000.
Just focus on winning the hearts and minds of 1,000 true fans. To dive deeper, check out Kevin Kelly’s interview on The Tim Ferriss show.
Much love,
Jade
P.S. If you’re interested in growing your personal brand on LinkedIn, this is your sign to start. It’s the best method I’ve ever found to 10x your business, land your dream role / promotion, write a book that hits the bestseller lists, start a multi-6-figure side hustle, and so much more. Join my private coaching program, Archimedes.
I launched it 1 year ago with Ben Meer to share exactly how we grew so fast. Read the member reviews and FAQs at JoinArchimedes.com. 🔥 Our next cohort starts in January!