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Welcome to The Quiet Rich, your weekly email for a quiet mind + rich life. Today you’ll get the 3 steps to tell incredible stories (in business and life).
But first— big thanks to our sponsor, Artlist.
I’ve been thinking a lot about storytelling lately. In my opinion, it’s the most underrated skill in business. The ability to capture attention and build trust has never been more important for brands than it is right now.
This is especially true in the sports industry. That’s why Artlist put together the world’s #1 catalog of sport creative assets— think video footage, royalty-free music, and AI voiceovers.
Learn how Artlist can grow your brand here.
CONTEXT
Storytelling is a superpower. The good news? It’s a skill you can learn.
Whether you’re pitching your startup, motivating your team, interviewing for a job, or on a date… a good story could make all the difference.
In her book Stories that Stick, Kindra Hall unpacks the 3 elements of storytelling.
Let’s dive in.
METHOD
Every great story is built from 3 parts:
Normal
Explosion
New Normal
If you nail all three? You’ll captivate any listener.
Let’s go through each one:
Step 1: Normal
Set the context:
What was your daily life like?
How did you feel about it?
What were your pain points? What kept you awake at night?
How was it impacting your business? Your life?
Step 2: Explosion
Share the change
What realization or event changed your “normal”?
What was the specific place or time? Give details.
How did you feel about it? What were your emotions?
How was it different than anything you had experienced before?
Step 3: New Normal
Describe the impact
How was your life different after?
Were any of your pain points solved?
What can you do now that you couldn’t do before?
What were the lessons learned?
WHY IT WORKS
The #1 mistake most people make? They don’t spend nearly enough time on the “normal” part of the story.
They jump straight into the crazy event and resolution.
The issue? Listeners haven’t related to the character yet. They haven’t been given a reason to fully care…
A well-told story gets your audience emotionally invested before the big plot twists.
CLOSING THOUGHTS
Remember— a story doesn’t have to be dramatic to be good. The “explosion” could be a simple realization you had.
Your goal with any story (in a job interview, a business pitch, or a date) is to give just enough detail that your listener can’t wait to hear what happened next.
1-Month Challenge:
Start a note in your phone called “story worthy.”
For the next 30 days, write down 1 interesting moment you’ve had before going to bed each night. It could be a customer story (about your business). A personal story (about your relationships). A childhood story that you had completely forgotten about.
Just think of 1 small story every day for the next four weeks.
That’s the secret to telling great stories. Build a treasure trove of good ones to pull from (in the moments when you need them most).
Until next week,
Jade
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